We created ULU to inspire a new way of taking care of yourself — simple, balanced, and based on self-love.

Today, choosing cosmetics is not so easy: complex formulations and contradictory information can be confusing, turning skincare into a real experiment.

What does it mean to choose ULU?

03

safety

We know that our cosmetics work. Efficiency and safety are the main priorities. We carefully study the effects of each component on the skin, whether it is a natural or laboratory ingredient. Based on "clinical data," our production is focused on "protecting your skin.

05

NO JUDGMENT

We all have different skin, goals, and lifestyles—these are what make us unique. At ULU care, we don’t create fears or make you doubt other brands. We want you to do what’s best for you. And we are always ready to help with this.

04

FOR PEOPLE AS WE DO FOR OURSELVES

We test products on ourselves, our loved ones, and"among professionals. For us,  is the only way to get a high—quality and truly decent product. Only when each of us can confidently say, "This is the best thing I’ve used," is the product ready to go to you.

02

transparency

We are open to you in everything. Each product is accompanied by a complete list of ingredients, honest reviews, and usage results. Our standards  are your confidence when choosing. Do you have any questions? We are always ready to discuss!

01

A MINDFUL APPROACH

We carefully plan every step: from the idea to the final product. We base our work on advanced scientific discoveries, not on trends. We develop products in collaboration with biotechnologists and chemists, not marketing teams. We choose high-quality ingredients, focusing on value rather than cost.

WE created ULU Care to change the way we care for ourselves, based on a mindful approach to self-care.

THANKS, BUT NO!

• parabens • phthalates • Sulfates (SLS & SLES) • preservatives that release formaldehyde • retinol • octinoxate or oxybenzone • mineral oil

If we have any doubts about the safety of a particular ingredient, it he gets into a list of "STOP LIST ULU"  and no excuses. There are more than 100 ingredients that have no place in ULU composition, including the ones listed below:

BY CHOOSING TODAY, YOU DECIDE WHO YOU WILL BE TOMORROW.

ULU combines powerful active ingredients and ingredients that take care of skin health, but the real magic begins when everything works in harmony. We offer free guides, tips, and research in the ULU Care Center section so that you can start today by simply choosing this path of improvement.